PROTECT Frontline Alliance

Privacy Policy

This Privacy Policy ("Policy") describes PROTECT Frontline Alliance's use of information regarding the general visitors to PROTECT Frontline Alliance's website ("Website").

Your access and use of the Website, any part thereof, or anything associated therewith, including its content, any products or services provided through the Website or otherwise by PROTECT Frontline Alliance, communications and personalized recommendations based on your use of the Website, and any affiliated website, software or application owned or operated by PROTECT Frontline Alliance are governed by this Privacy Policy.

This Privacy Policy describes how PROTECT Frontline Alliance collects, uses, and shares your personal information and the choices you may have regarding our use of your personal information. We may update and make changes to this policy, so we encourage you to review it periodically. This privacy policy was last updated May 1, 2026.

Personal information means information that is individually identifiable. Information that has been de-identified pursuant to applicable law or anonymized by PROTECT Frontline Alliance or others is no longer personal information and is not covered by the terms of this Privacy Policy.

Website Privacy Policy

Our use and disclosure of an individual's personal information is limited as required by state and federal law. We do not sell or rent personal information about visitors to the Website.

Revisions to the Privacy Policy

PROTECT Frontline Alliance reserves the right and may revise this Privacy Policy as features are added or modified, modifications to information management are made, or as laws change that may impact PROTECT Frontline Alliance services.

Except as disclosed in this Privacy Policy, we do not collect any personally identifiable information about visitors to the Website. The policies, sources, uses and disclosures of information are outlined in Sections 1 through 13 that follow:

1. Information We Collect

PROTECT Frontline Alliance may collect the following types of information when you interact with our website:

  • Information you provide directly: Identifiers such as name, email address, phone number, and message content submitted through our contact or story submission forms, and email addresses submitted through our newsletter signup.
  • Donation information: When you make a donation through our third-party payment processor (Zeffy), your payment information is collected and processed by Zeffy in accordance with their privacy policy. This may include sensitive payment information. PROTECT Frontline Alliance does not directly store credit card or bank account information.
  • Automatically collected information: When you visit our website, we may automatically collect certain information, including geolocation data, such as your IP address, browser type and version, operating system, device type, referring URLs, pages visited, time spent on pages, and the dates and times of your visits.

2. Why We Collect Your Information

We collect and use consumer personal information for the following business purposes:

  • Operate and maintain the website
  • Communicate with users and respond to inquiries
  • Facilitate participation in advocacy initiatives
  • Provide updates and engagement opportunities
  • Process donations through third-party platforms
  • Improve website functionality and performance
  • Comply with applicable legal and regulatory requirements
  • Reach out to users for donations and support
  • Respond to inquiries
  • Collect stories and experiences from first responders
  • Support organizational awareness and engagement
  • Document public support for policy initiatives related to firefighter and first responder health
  • Demonstrate collective engagement to policymakers and institutional stakeholders
  • Support advocacy and policy discussions
  • Notify participants of updates and future opportunities for involvement
  • Send updates about organizational activities
  • Understand website usage
  • Improve user experience
  • Share research, policy developments, and engagement opportunities

3. How We Use Your Information

We use the information we collect for the following purposes:

  • To respond to your inquiries and communicate with you about our mission and programs
  • To process and acknowledge donations
  • To send newsletters and updates to subscribers who have opted in
  • To improve our website, content, and user experience
  • To comply with legal obligations and protect our rights

We will not use your personal information for purposes materially different from those described here without providing you notice and, where required, obtaining your consent.

4. How We Collect Your Information

We collect your information from:

  • You (whether in person, by telephone, email, text, and/or through our website and mobile apps during account creation, during transactions, participation in programs, contacts with customer service or help lines, or using our chatbot)
  • Publicly accessible sources
  • Third parties, such as affiliates, business partners, other agencies. This may include third-party artificial intelligence ("AI") chatbots, wherein the chats utilizing the AI chatbot may be monitored, and the AI chatbot may store or process user interactions. Users should avoid entering any personally identifiable information or personal health information into the chatbot.
  • Automated means, through use of your mobile device, tablet, or other device or other technology such as when you visit our websites, use our mobile applications or services, or click on advertisements or links in emails you receive from us.
  • Our IT systems such as:
    • Automated monitoring of our websites and other technical systems, such as our computer networks and connections, communications systems, email and instant messaging systems
    • Reception logs

5. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies. Cookies are small data files stored on your device that help us improve your experience and analyze site traffic.

We use two categories of cookies:

  • Necessary Cookies: These are essential for the website to function properly, including form submission and page navigation. They do not store personally identifiable information and cannot be opted out of.
  • Analytics Cookies: These help us understand how visitors use our website so we can improve content and performance. We use Google Analytics, which collects anonymized usage data including pages visited, session duration, and general geographic region. These cookies are stored in your browser only with your implied consent through continued use of the site.

You can control cookie preferences through your browser settings. Most browsers allow you to block or delete cookies. Disabling analytics cookies will not affect core website functionality.

Our newsletter emails sent via MailerLite may contain tracking pixels (small transparent images) that help us measure email open rates and link clicks. You can disable image loading in your email client to prevent this tracking.

6. Third-Party Service Providers

PROTECT Frontline Alliance uses the following third-party services to operate this Website. Each service may collect and process certain data as described below. Our Website may include links to other websites whose privacy practices may differ from those of PROTECT Frontline Alliance. If you submit personal information to any of those sites, your information is governed by their privacy policy or statement. We encourage you to carefully read the privacy statement of any website you visit.

  • Google Analytics: Website analytics. Collects anonymized usage data including IP address (anonymized), pages visited, session duration, device and browser information. Privacy Policy: https://policies.google.com/privacy
  • MailerLite: Newsletter email delivery. Collects email addresses of subscribers and tracks email open rates and link clicks. Privacy Policy: https://www.mailerlite.com/legal/privacy-policy
  • Formspree: Contact and story form processing. Collects name, email address, and message content submitted through website forms. Privacy Policy: https://formspree.io/legal/privacy-policy/
  • Zeffy: Donation processing. Collects donor name, email, and payment information. Payment data is processed and stored by Zeffy, not by PROTECT Frontline Alliance. Privacy Policy: https://www.zeffy.com/privacy-policy
  • Jotform: Open Letter signature collection. Collects name, email, phone number, city, state, and signature through form embedded on the Website. Privacy Policy: https://www.jotform.com/privacy/

7. Social Media Features

Our website includes links to social media platforms such as LinkedIn, X (Twitter), Facebook, and Instagram. These platforms may collect your IP address, record which page you are visiting on our site, and may set cookies to enable their features to function properly. Your interactions with these platforms are governed by the privacy policies of the respective companies providing them.

8. Third-Party Sharing

We do not sell, rent, or trade your personal information to third parties. We may share your information only in the following circumstances:

  • Service providers: We may share information with trusted third-party vendors who assist in operating our website, processing donations, or delivering communications, solely for those purposes and under appropriate confidentiality agreements.
  • Legal requirements: We may disclose information when required by law, regulation, legal process, or governmental request.
  • Organizational protection: We may disclose information to protect the rights, property, or safety of PROTECT Frontline Alliance, our users, or the public.

9. Your Rights

You have the right to:

  • Request access to the personal information we hold about you
  • Request correction of inaccurate information
  • Request deletion of your personal information, subject to legal requirements
  • Opt out of marketing communications at any time by using the unsubscribe link in our emails or contacting us directly

California Residents (CCPA)

If you are a California resident, you have the right to: know what personal information we collect and how it is used; request deletion of your personal information; opt out of the sale of personal information (we do not sell personal information); and non-discrimination for exercising your privacy rights.

European Residents (GDPR)

If you are located in the European Economic Area, you have additional rights including the right to access, correct, delete, or port your data, and the right to restrict or object to processing. To exercise these rights, please contact us at info@protectfrontlinealliance.org. We will respond within 30 days of receiving your request. The data controller for this website is PROTECT Frontline Alliance.

10. Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this policy. Specifically:

  • Contact form submissions are retained for up to 2 years, then deleted unless an ongoing relationship exists.
  • Newsletter subscriptions are retained until you unsubscribe.
  • Donation records are retained as required by applicable tax and financial regulations.
  • Analytics data is retained in anonymized form for up to 26 months.

11. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute security.

12. Children's Privacy

Our website is not directed at individuals under the age of 13, and we do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child under 13, we will take steps to delete that information promptly.

13. Contact Us

If you have any questions about this Privacy Policy, the Website, or our data practices, please contact us by telephone at (800) 582-4350 (toll-free) or by email at: info@protectfrontlinealliance.org